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GloRyder

GloRyder

For Immediate Release

GloRyder Wheel Light Brings Future Technology to Car Wheels

Now you can light up your car wheels in more ways than one.

September 10, 2007 -- It had to happen sooner or later. With all the attention being given to gleaming chrome wheels, someone would
have to figure out a way to show them off at night.

That someone is a little company called Automiq Power & Light (TM) LLC, (APL). APL makes a product called a “GloRyder (TM)
Wheel Light”. So what is a GloRyder Wheel Light? The GloRyder is a custom chromed aluminum device that replaces a wheel center
cap and lights up the entire face of the wheel.

The best thing about it is you don’t have to replace your wheels, just the center cap. However, this is no mere plastic cap replacement.
It is a high quality, precision made metal housing containing a sophisticated circuit board, long lasting LED’s, a photo sensor, and motion
sensor, that turns on the GloRyder only at night.

The design of the chromed cap allows light to shine through the lettering or logo emitting a brilliant hued glow. The effect is spectacular.
Imagine sports fans being able to display their team logo and colors on their wheels as they pull into the stadium at night. Corporations,
manufacturers, and designers, now have a new means to display their logo on a wheel in the dark.

The market for decorated wheels represents 10 percent, or just over $3 billion of the $31 billion U.S. market for after market equipment
(Source: MSNBC). The company also stresses how lighted wheels increase the visibility of a vehicle, particularly as a car approaches an
intersection, contributing to traffic safety. Who knows, maybe emergency vehicles with flashing lights and flashing wheels will be among
the first users of the GloRyder wheel lights. More likely though, it will be custom car enthusiasts looking for that little something extra.

What does this mean for the world of custom hot rod design and automobile wheels? It’s a bold new look for cars and wheels. Car builders
and designers have yet another option to trick out their rides with the new glowing wheel style. This may usher in a whole new era for the
wheel (at least at night).

CNN first introduced the story to the world November 3, 2005 when the company debuted the “GloRyder” at the 2005 SEMA Show. The
product was an instant hit with car and truck fans and was quickly featured in an interview on the Speed Channel. The two years that
have passed have been used by the company to field test and perfect the product which is now packaged and ready for release worldwide.

Automiq Power & Light, has continued making inroads into the custom car community by lighting up car wheels at selected show car events
across the United States. The GloRyder gathered national, and international attention by winning the “Best New Product, International
Award” at the 2006 SEMA show, as well as receiving a number of write ups in various websites, trade, and automobile magazines. Now
APL thinks GloRyder is ready for the public eye.

The company CEO is James Masters, formerly President of Lear Corporation's Electronics and Electrical Division, with sales nearing
$1 billion. Jim brings vast executive management expertise and a passion for the automotive after market industry, ensuring that all
manufacturing, quality and logistical concerns are addressed properly and expeditiously.

The company was started in 2004 by brothers Kurt and Lance Bartels, and partner Bobby Williams. James Masters, formerly a consultant,
liked the product so much he bought into the company and became an owner. So whats with the funny spelling of Automiq? (Pronounced
Aw-tom'-ik) It is a play on words incorporating the glowing light of atomic energy, and the mysterious glow the GloRyder produces on an
auto wheel.

The first deliveries are currently being made to distributors in U.S.A. and Canada, to be followed by Europe, the Middle East, and the
Pacific Rim. Retailers will soon be offering the product just in time for the holiday season. All Patents are pending. Get ready to see
GloRyder rollin' on shiny chrome rims in a town near you soon! - Are You Ready to Get Lit ?

For additional information about GloRyder visit http://www.gloryder.com. The GloRyder product is currently available for retail purchase
on line at the company store - http://0190c81.netsolstores.com.

About the company:
Automiq Power & Light LLC was formed in 2004 and is now located in Henderson, Nevada. All postal mail should be addressed to:

Jim Masters
28 Via Siena Place
Henderson, NV 89011

Contact:

Kurt Bartels
Automiq Power & Light LLC
Office Phone: 877-284-3544
http://www.gloryder.com
e-mail: kbartels@gloryder.com
Or Lance Bartels: litrims@gmail.com

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For more information on this product, visit GloRyder's website.